Sears

I've been thinking about this for some time now, ever since I started watching the stock price of Sears go down and down so far that it is now worth less than $1.00.  They are expected to file for bankruptcy any day now.

It's so sad, but they brought it on themselves.  Many blame Amazon with their online shopping business plan.  They forget that it was Sears that originated shopping from home.  When Sears started, there was no internet, but there was the Sears Catalog.  Many people looked forward to the "Big Book" that came out twice a year and of course, there was the special Christmas catalog.

I had so much fun turning down corners of things I wished I had, but never did get.  It was
"window shopping" from home and I always got a good idea of my sons' wishlist.

Many say that Amazon is very innovative.  I say all they did was move the catalog from paper to the internet.  You used to be able to buy anything from the Sears catalog and now you can buy anything from Amazon.

I like the speed of ordering from Amazon, but nothing beats flipping through the colorful pages of the Sears catalog, either the big book, or the specialized Christmas wish book.

The biggest mistake that Sears made was giving up the catalog and opening so many stores, that brought about their demise, not Amazon who just updated the original Sears model.

I really miss those catalogs.